The world's first mascara was created by Maybelline. The product form is a black paste plus a small brush, and the main ingredients are petroleum jelly and toner. To be honest, this brush is a bit like the editor's toothbrush.

Nowadays, in order to cater to different consumers, mascara has also been developed with a variety of brush heads, functions and shapes, which also reflects the huge demand for mascara in the market from the side. In the development of mascara, in addition to the inner material, its packaging is also a very important part of supporting product efficacy and consumer experience.

Products that generally use mascara packaging materials include eyebrow products and eyelash products; in the future, it is possible that mascara packaging materials will be used in the care solution products of false eyelashes.

Structurally, the mascara packaging material can be decomposed into 5 parts: lid, bottle body, support bone/brush stem, inner plug and brush head; and the main influencing factors on the quality of use experience are the support bone/brush stem, brush head , Inner plug and material body.

In terms of support bones/brush rods, the European and American regions attach great importance to the precipitation of formaldehyde. Therefore, the United States and Europe have replaced the original POM (polyoxymethylene resin) material with PBT material. Structurally, if aluminum parts are used, it is generally necessary to have threads on the big end of the brush rod, because aluminum parts generally do not have threads.

In addition, the sharing also includes suggestions for the development and selection of other structures such as brush heads, inner plugs, etc.; and because mascara is a very individual product category, its evaluation criteria have many factors, including the length and thickness of the eyelashes. , Density, eye shape, contour, consumer perception of makeup effects, etc.

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