Nowadays, women's aesthetics are more and more different, which requires that the packaging of Lipstick Case can meet the current fashion requirements, and then meet people's needs. Most of them have several obvious characteristics in design, which also captures the female group and promotes the development of the market.

1. Lipstick case packaging needs to have a certain purpose, and it is a design guideline with a good eye. Without positioning, there will be no purpose and pertinence, and there will be no audience target, and the goods will naturally not be sold, thus losing the new era significance of packaging design.

2. After giving humanized personality to products, packaging design should also reflect the connotation of commodity brands. Different brands need to establish different images and temperament, give consumers intuitive information visually, and reflect the unique connotation of the brand. Packaging is designed for products, and products come from enterprises. Packaging design undoubtedly reflects the cultural image of enterprises. The image of lipstick case brand is mostly women, and women with different images are favored by customers at different consumption levels.

3. The lipstick case can be designed according to the packaging, and the aspects of product protection, convenient transportation and environmental protection should be considered from the appearance and internal structure.